P2P Peer Impact And Live 365

Sanctioned P2P application Peer Impact will soon layer streaming radio into its service provided by Live365. According to Digital Music News, "Peer Impact, owned by Saratoga Springs, NY-based Wurld Media, recently launched a closed, peer-to-peer environment that rewards members for sharing tracks. Prior to launch, the company closed licensing negotiations with all four major labels, while also completing a slate of indie deals as well. Now, the offering thickens, with Live365 powering thousands of user-generated, online radio stations. That will help to stimulate track discovery among Peer Impact members, while also increasing user stickiness."

"Peer Impact will deliver major label content as WMA-protected tracks. That approach presents some challenges, with a large number of digital music users accustomed to unfettered trading of open MP3s. But Peer Impact is tinkering with a rewards package (for users)…Others including online digital music store PassAlong, which offers points to tastemakers for generating new purchases."