Hollywoodreporter.com

According to The Hollywood Reporter, "Yahoo! is running a competition designed to encourage people to grab a digital camera and create their own interesting, funny and wacky video content, with winners chosen by the public. Voting for the Yammys, as the contest is called, starts Tuesday. Everyone is invited to choose their favorite from a shortlist of 15 selected by Yahoo! with participation by a panel of celebrity judges…Besides online voting, vans decked out with projectors will take to the streets for four nights beginning Wednesday, beaming entries onto walls first at Santa Monica’s Third Street Promenade and New York’s Union Square. Viewers at the outdoor screenings can vote using tablet computers."

Why don’t music marketers do more like this with contests like Best Mash-up or Best Homemade Cover version?   I’ve seen a few fan made video contests but the possibilties are endless.  Best Fan Created Web Site.  Best Alternative Lyrics. Best….

Link: Hollywoodreporter.com.