From South Africa: Web Made Superstars

If you need proof of just how far globally the new music industry paradigm is reaching, check out this article on "Web-Made Superstars" from South Africa’s Mail & Gaurdian:

"…No longer is it ‘we produce, you consume’; now listeners are networking via the Internet and the industry is paying attention. Similarly, the independent artists of today have a new set of media-savvy skills and are using the Internet to draw attention to their music, while still retaining artistic control."

"Globally, across chatrooms, forums, blogs and websites, a new music industry is emerging, one where the role of the mainstream media is less pervasive and the niche market is the key."

With examples ranging from South Afrika’s Hellphones to Sandi Thom and Clap Your Hands Say Yeah the article chronicles the power of the net and trend setting sites like Pitchfork and MySpace.

Read the full article here.