Save this for one of those days when you begin to doubt the power of music in this age of media-overload:
Take a look inside the emerging world of sonic branding (think the" Yahoo…!" yodel or MacDonald’s "Im Lovin It"):
"There’s nothing more powerful than music," Tena Clark, the 52-year-old founder of Pasadena-based DMI Music & Media Solutions told the LA Times. "Music is processed immediately in the brain’s emotional core. If we can harness that, advertising will impact people in ways they’ve never imagined."
With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward.
Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community:
"There’s nothing more powerful than music," Tena Clark, the 52-year-old founder of Pasadena-based DMI Music & Media Solutions told the LA Times. "Music is processed immediately in the brain’s emotional core. If we can harness that, advertising will impact people in ways they’ve never imagined."
