Music Marketing

The Staying Power Of All Things Bon Jovi

  • Bon Jovi – 47,969
  • My Morning Jacket – 37,793

Number of Friends on MySpaceBonjovi_1

You love them or you hate them, but you have to admire the staying power of Bon Jovi.  This summer they are selling out stadiums again. 

The Hollywood Reporter’s Deborah Wilker takes a look at how these veteran rockers have smartly used every avenue open to them to win and keep fans. (full story here).

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