Festivals Prove Audiences Love Diversity

The line-up for the Virgin Festival in Baltimore was announced last week and it ranges from The Who to The Flaming Lips and from the Scissors Sisters to The Red Hot Chili Peppers.  This follows a widening trend towards much musical diversity at the countries most widely successful festivals like Bonnaroo (Tom Petty, Radiohead, Blackalicious), Coachella (Madonna, Tool, My Morning Jacket), The New Orleans Jazz & Heritage Festival (Bruce Springsteen, Herbie Hancock, Galactic), and many others.

The audiences love it; so why can’t this trend extend to theater and club shows?

Why can’t creatively packaged diversity extend to radio?