Radio & Satellite

Google + XM = Opportunity For Music Marketers

Google_10Google has moved offline with a deal to sell ads on XM’s non-new channels via it’s recently purchased dMark internet based ad system according to Media Daily News.

Two thoughts:

  • Xm_11Since the ads are affordable; it certainly opens up some targeting marketing opportunities for music companies.
  • This signals more ads on XM.  While the recenue may be needed; will subsribers who fled commercial broadcasters rebel?

Bruce Houghton on 08/02/2006 in Radio & Satellite | Permalink | Comments (0)
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