Survey Shows Online Driving Music Discovery, Download Sales & Concert Tickets
A new Digital Media Association survey shows that digital music consumers listen to more music, enjoy more new music, talk more about music and attend more concerts than they did previously.
Nearly 60% of online music consumers report they are listening more since they started
using an online service. The 1008 consumers surveyed enjoy Internet radio, subscription and download
services including AOL Radio, Yahoo, iTunes, Rhapsody, Zune, Urge, Napster, Pandora, Live365 and more.
The vast majority of online music fans report that music over the net has expanded their tastes.
About 25% reported discovering many new artists and 60% say they discovered a few new acts. Nearly 7 in 10 are enjoying new genres of music online. The survey also found that music online increases concert attendance with 15% of online music fans saying they now attend more shows.
"These findings demonstrate that real music fans — and today’s music tastemakers — are online," said DiMA Executive Director Jonathan Potter. The survey reports that about half of digital music fans are spending more than $200 per year on music, and nearly 30 percent are spending more than $300. "Prior to the digital age, someone who purchased six CDs per year — valued at just over $100 — was considered a significant music consumer," said Potter.
Thanks for the heads up. The link is corrected.
For the record industry, their main concern is the bottom line.
This study and others like it may be enough to convince them that digital media services can be better than conventional models.
…Next we have to convince them that DRM-Free increases sales as well 🙂
considering the source, the results of their survey is not surprising.