Free Whitepaper: 20 Things You Must Know About Music Online
Andrew Dubber is a UK college professor, author and blogger at NewMusicStrategies.com. He’s also just published a 96 page how to eBook "20 Things You Must Know About Music Online" that we’re offering to Hypebot readers free here. It’s a very worthy read. Here are our few of my favorites:
- Don’t believe the hype: Sandi Thom, the Arctic Monkeys and Lily Allen are not super famous, rich and successful because of MySpace, and nor because they miraculously drew a crowd of thousands to their homegrown webcast. PR, traditional media, record labels and money were all involved.
- Web 2.0: Forget being a destination — become an environment. Let your customers tag and sort your catalogue. Open up for user-generated content. Your website is not a brochure — it’s a place where people gather and connect with you and with each other.
- Cross-promote: Your online stuff is not a replacement for your offline stuff, and nor does it exist independently of it. Figure out how to make the two genuinely intersect.
- Forget product — sell relationship: The old model of music business is dominated by the sale of an individual artefact for a set sum of money. iTunes is still completely old school. The new model is about starting an ongoing economic relationship with a community of fans.
Dubber will also be guest blogging on Hypebot later this week.
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You got me. . .you didn’t refer to it as a “Hypebot exclusive” as I put it on Any Given Tuesday. Apologies for the misrepresentation. Thanks for not taking it personally, and even more thanks for complimenting the site! I hold Hypebot dear to my heart, and it’s good to know you have your finger on the pulse of AGT, too!
No worries. Keep up the good work.
you guys rock! we’re just getting into online music so we need all of the new knowledge possible.