Music Futurist Gerd Leonhard’s New Book “The End Of Control” Free

Best known for his first book "The Future Of Music" and as the founder of Sonific’s SongSpots, Gerd Leonhard is one of music industry’s few true futurists. In typical futurist fashion, Gerd is releasing his newest book chapter by chapter online, in video or as an mp3 for free here.

"End Of Control addresses the single most important issue underlying many debates about the future of media: who controls what, why, when, and where, and how can digital content still generate revenues when most of the traditional ways of controlling its flow (i.e., distribution) are no longer available." says Leonhard. "In the book I will argue that in the future, controlling distribution is replaced with earning, receiving, and maintaining attention; that in media’s future friction is fiction; and that the “people formerly known as consumers” now literally run the show."