Streaming

Last.fm Spreads To Major Sites

Last_fm
"IN-A-BOX" BRINGS LAST.FM TO OTHER MAJOR WEB PROPERTIES

Last.fm has announced "In A Box" a new initiative that gives partners sites access to the company’s personalized streaming radio services without leaving the host sites. "Last.fm In a Box" will be available via Bebo, Billboard.com, Break Media, CBS Television Stations, CBS Affiliates, eMusic, Frengo, Gigya, iGoogle, Live Nation, Meebo, MP3.com, Netvibes, Ning, Pageflakes, Photobucket, Piczo, Six Apart, Stardoll, WAYN.com and WordPress.com.

The service is dubbed "Last.fm in a Box" because…

it is a complete and easy to implement "soundtrack for the Web" experience for users featuring
millions of tracks from Last.fm’s catalog.

Martin Stiksel, Last.fm co-founder, said, "This deal brings the Last.fm experience to scores of sites and potentially hundreds of millions of additional users.  We’ve seen over the years how our offsite community—which experiences Last.fm through third-party widgets and applications—has grown massively, to more than 19 million additional users. With this new initiative we aim to take that growth to the next level by enabling new partners and their users to engage as effortlessly as possible with our unparalleled music services."

Bruce Houghton on 06/04/2008 in Streaming | Permalink | Comments (3)
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3 Comments

  1. Bruce, this sounds like what the rest of the world calls a ‘widget’. Is that all this is, a Last.fm music experience widget, or am I missing some detail that makes it different?
    Of course, the distribution arrangements with those other sites make it special, but is there co-branding on each partner site, etc? Something else? Launch date?

  2. I believe they are rolling it out now. You are right its essentially a fancy widget. I think the news is the the direct deals they have with the site for placement….or did I get hoodwinked by a well worded press release?
    What do others think?

  3. I believe they are rolling it out now. You are right its essentially a fancy widget. I think the news is the the direct deals they have with the site for placement….or did I get hoodwinked by a well worded press release?
    What do others think?

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