free music only has value if…
I’ve been thinking a lot about free music lately.
For very good reasons, giving away music has become a top marketing tool. Done correctly it works. But too often not enough thought has been put into why, when, where and how the music is being given away.
In this brief post on the MidemNet blog I try to complete the sentence:
free music only has value if…
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I’m personally leaning toward’s Gerd Leonhard’s theory about moving away from selling copies toward selling access/experience. Exploring his musiclikewater.com site will definitely give some food for thought.
I wrote a post related to this on the AH blog, listing some of the things I think musicians should be thinking about putting a price on – http://artistshousemusic.tumblr.com/post/63931772/17-things-id-love-to-pay-musicians-for
http://iodamarketing.com/faqu/?p=3