Apple Music Expands ‘For You’ Personalized Recommendations

Apple Music is improving its ‘For You' section, and reorganizing it around personalized music themes that are updated more frequently. Apple Music once touted a curator-centric approach to music discovery, but the streamer has steadily shifted to embrace Spotify-like data-driven personalization. 

Apple Music upgrading 'For You' feature based on themes, now updated throughout the day with totally unique recommendations https://t.co/Ke33KKxEyK by @apollozac pic.twitter.com/g1gA086XBb

— 9to5Mac.com (@9to5mac) April 15, 2019

The latest changes to Apple Music are already rolling out on iOS 12.3 beta for iPhone and iPad and iTunes on macOS 10.14.5 beta for the Mac.  Apple Music subscribers on all platforms including Android will begin to see the more personalized ‘For You’ experience in the coming weeks, according to 9to5 Mac.

Music recommendations including artists, albums, playlists and Beats 1 episodes are now organized by themes based on previous listening patterns.