It's a bit hard to read, but overall this graphic from The Indie Digest provides a useful and informative look at the range of fan engagement and where music marketers should consider putting their time. The more engaged a fan is, the higher up in the distribution they appear and the rarer that they are. The most engaged fans are dubbed True Fans as coined by Kevin Kelly. (more)
With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward.
Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community:
That’s pretty slick. A poster-sized version would be especially awesome.
Ask and ye shall receive.
Here’ a full A3 version I just scaled up for you:
http://www.flickr.com/photos/ojk007/3818411359/
Great presentation, Owen! Love it.
Thanks
I’m glad everyone has gotten as much out of it as I did making it.