Live Nation Extends Ticket Discounts To Clubs
$49.99 UNLIMITED CLUB PASSPORT
It's been a summer of experimentation for Live Nation with an ongoing series of one day sales and dropped ticketing fees at many of its amphitheater shows. Early indications are that fans reacted enthusiastically; and as the summer winds down, Live Nation is shifting its focus to its large club operation.
For a limited time, LiveNation.com is selling a Club Passport for $49.99 including ticketing fees that get fans into any non-sold out show at many of the large clubs owned or controlled by the company through the end of 2009. Included are House Of Blues and Filmore locations. (There's list of venues and rules after the jump.)
COMMENTARY – The goal of the entire series of promotions has been to fill a larger percentage of the empty seats that are a fixture at most concerts. Most consumers only go to a few of shows a year, but a $15 all-in lawn seat turns concert attendance from a major financial commitment into an impulse buy. A $50 Club Passport, however, is more likely to attract the already active music fan who, for a few bucks more than he'd spend anyway, can see more shows.
If the Club Passport delivers enough value, the long term benefit for Live Nation could be more active fans (Malcolm Gladwell would call them connectors) discovering more great bands and telling their friends about them.
The Rules
Beginning today fans can go to LiveNation.com and purchase a Club Passport. A list of participating shows will be immediately available. Every Monday thereafter, Passport holders log on to LiveNation.com/Passport or follow LiveNation on Facebook or Twitter to see the list of participating club shows in their city and to reserve their ticket. The Club Passport holders just bring their Live Nation Club Passport number and photo I.D. to the club’s box office and get in with no extra charges.
The Venues
Avalon Los Angeles, CA
Bogart’s Cincinnati, OH
Egyptian Room at the Murat Theatre Indianapolis, IN
The Fillmore Auditorium Denver, CO
The Fillmore Charlotte Charlotte, NC
The Fillmore Miami Beach Miami Beach, FL
The Fillmore NY at Irving Plaza New York, NY
The Fillmore San Francisco, CA
The Fillmore Detroit Detroit, MI
Gramercy Theatre New York, NY
Hollywood Palladium Hollywood, CA
House of Blues Anaheim Anaheim, CA
House of Blues Boston Boston, MA
House of Blues Chicago Chicago, IL
House of Blues Cleveland Cleveland, OH
House of Blues Dallas Dallas, TX
House of Blues Houston Houston, TX
House of Blues Las Vegas Las Vegas, NV
House of Blues Sunset Strip West Hollywood, CA
House of Blues Myrtle Beach North Myrtle Beach, SC
House of Blues New Orleans New Orleans, LA
House of Blues Orlando Lake Buena Vista, FL
House of Blues San Diego San Diego, CA
Tabernacle Atlanta, GA
Theatre of Living Arts Philadelphia, PA
The Wiltern Los Angeles, CA
