D.I.Y.

Georgia Wonder: Recording An Album With No Cash

Nevada Music Hands Over The Keys After Hours

image from gwonder.com (UPDATED) Indie rockers Georgia Wonder are a lot like other struggling musicians. They wanted to record, but had no cash. Not even enough for a decent home studio; much less professional mics or all the extra gear and instruments. But this band turned that obstacle into an opportunity and added a new page to the indie d.i.y. playbook.

image from www.vater.comGeorgia Wonder asked for and got the keys to Nevada Music, the largest music shop on the south coast of the UK (think Guitar Center USA).  Both during store hours and after the store closes each night, they'll be recording their next album dubbed "Made In Nevada" using all the gear the store has on sale.If they can raise the cash for an HD camera (donate here), they'll also shoot the whole thing and post it on Muzu.tv and a week later on a special YouTube channel. "It will be part fly on the wall documentary, part product demo, and part watch us make stuff up as we go." says the band's Julian. Moore. "We really haven't a clue what's going to happen".

Any resulting media attention and buzz benefits both the band and the store, and costs each virtually nothing. "One thing I have learned about guerrilla marketing is if you can think of something virtually free to do and everyone wins then you have thought of something that will actually get done," says Moore. The band has just released their second EP "Destroy" with CD pressing funded by fan pre-sales. Check it out via Bandcamp.

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Bruce Houghton on 11/30/2009 in D.I.Y. | Permalink | Comments (9)
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  2. This is a great story. This band is awesome! Reading this inspires me to recreate what they did for myself, as I am recording an album! Thank you for sharing this!
    I wish the band good luck! It is such a good idea that I am sure they will raise the funds AND find a film maker to help them with their project. 🙂

  3. Will the gear still be on sale as new the day after ? Considering existing video proof that it was used and is now second-hand equipment ^ ^

  7. Don’t mean to be a wet blanket, but a music store is nearly the worst place I can think of to try to make a recording. If you put publicity and expediency in front of audio quality, your record will reflect that.

  8. @Mojo Bone – worse than a studio with several other bands practicing in the vicinity? worse than my bedroom with my crappy m-box? What musician these days can honestly afford to go to a killer studio, take a week off from their bunk ass job, and drop 5k on a recording that may never get any play? This is a great idea, and your wet blanketness makes no sense to me.

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