Overheard #NARM – “Content Is No Longer King”
- "Content is no longer king. Access is king! Fans should be able to
listen on phone, PC, iPod…provide them this luxury. and "Everyone in
this industry should have a loyalty progam…including labels." – Josh
Gertz from Hip Digital - VEVO: "In future, we want to be "Pandora-style.On-demand, constant stream of music videos… We aren't going to try to be all things to all people, because then you end up being nothing to anybody." – Rio Caraeff of VEVO. "iPhone app launching in June. But ultimately want to be less app dependent and more browser driven."
- "If you want to get your music into video games, play video games"
- Immergent launches ‘Ultimate Online Record Store http://shar.es/m4Vyo
- RockDex helps the new music industry understand what WORKS. Check it out: http://rockdex.com/tour
- Cyndi Lauper live tonight.
“Content is no longer king. Access is king!”
Uh….sure. Access to WHAT, exactly? Content, right? Right.
SMH @ the Emperor’s New Clothes, conference after conference, year after year…
All these shiny new devices with no content are expensive paperweights.
Josh is WRONG.
Content in Context is King.
agree with everyone else… Content is everything. Bad music won’t move, period.