Is Music Moving From Rip & Burn To Watch & Share?
Last week Forrester analyst Mark Mulligan tweeted: "Need some help: if 'Buy & Listen' was 20th cent. music consumption, 'Rip & Burn' the 1st digital generation, what's it for Digital Natives?” The question was part of research Mulligan and his team are doing for an upcming study "Digital Natives, the Generation Music Product Strategy Forgot". Some early conclusions:
While record labels focused their energies on converting CD buyers and file sharers to digital, Digital Natives were left without music services that meet their needs, according to their findings so far. "The Millennials used digital to reinvent analog behaviors (such as replacing the CD with the paid or free download), according to Mulligan. "But Digital Natives are creating their own rules of social context, experience and visuals."
"The result is that YouTube emerges as digital music’s killer app," says Mulligan. "Which is why I’ve opted for ‘Share and Watch’ as the tag line for the Digital Native’s."
What do you think? Does Forrester's slogan capture where Digital Natives stand?
Short answer – yes. It’s all about the smartphone as the digital hub now, with the expectation of access to streaming on-demand content anytime anywhere.
Pretty much. All u have to do is sign in to Facebook & everyone’s posting videos left & right. With the embed & share options, u can post videos easily into your pages or blogs. New info shared to many instantly without having to buy extra hardware for storage.
yes! it totally is, especially on sites like sound cloud
I am totally obsessed with this mix,
http://soundcloud.com/hypejones/my-mixtape-is-better-than-your-mixtape-vol-3-a-hype-jones-curation
but I haven’t downloaded it because I know it is on soundcloud when I want to listen to it- & since I have the iphone app for soundcloud-I don’t even need to worry about having to burn it to a cd to have it with me when I’m on the go!
it’s awesome
Definitely YouTube is more important than iTunes, etc. It invites more people to create and upload content. It’s more participatory.
And because it combines sound and image, there are more ways to interpret content. In other words, it’s a more creative medium than digital sound files because you can do more with it.
Rip and burn anonymously surely is a thing of the past. Register, get annoyed by ads, stream and leave all your data behind at the counter for ad-financed content looks more like the current era. But it’s only google, facebook, Apple and maybe Microsoft making any money from all of this, not the businesses of whose market share they have had a bite or two.
Here’s the deal with YouTube: downloads, pure and simple.
I will always buy music, in .mp3. But, I want to see the artists in performance. So, I go to YouTube find the artist, download a bunch of not too short high quality videos, stitch them together as one long .mp4 file, maybe 1-1/2 to hours. I put them on my external HDD connected to one of two boxes at my TV which allow me to watch them on the HD TV, full screen, good audio.
Hint hint, one can also go to Google videos and find and download longer existing videos, like concerts, movies, etc. As .mp4 or .flv.
Already has. This kinda research is for people who read research with their heads down instead of looking around