Twylah Enables You to “Extract Maximum Value From Your Tweets”

Twylah, a Twitter-related tool that is currently in beta, is an interesting product that looks like a great way to make your tweets useful and productive beyond the confines of Twitter. It is, in part, similar to various products that take your tweets or blog posts and create a newspage display. But I typically find those products underwhelming while Twylah is working its way to a more useful offering that benefits both you and them.

Robert Scoble Gets a Twylah Demo

Twylah pages are available for public viewing but you have to request an invite to join which may take a while. Currently they are focusing on big brands.  You can get a good example of what they're doing with Britney Spears' Twylah pages.

Twylah builds the pages automatically by taking your tweets, identifying topics and grabbing graphic elements from the posts to which the tweets link. You can feature certain topics and hide others from view. Currently you can't choose the graphics and, in my case, that means the picture of my editor, Bruce Houghton is currently featured though he's not the topic of any tweets or posts! However, all the other featured graphics and videos seem to match the posts well.

Features that are under development can be seen in the above video including snazzy analytics for what's happening on Twitter (visible at 20:20), revenue sharing possibilities, an ad/app space that you can also see on Britney's page and the option to use your own domain.

I'm generally pretty sceptical of products that take what you're doing on one platform and try to build something else out of it but I think Twylah has the potential to be useful on multiple levels from SEO to monetization to accessibility for non-Twitter users (i.e. most people).

Hypebot contributor Clyde Smith is a freelance writer and blogger. Flux Research is his business writing hub and All World Dance: World Dance News is his primary web project. To suggest websites and related topics for review, please contact: clyde(at)fluxresearch(dot)com.