MySpace Delays Announcement As Traffic Tumbles

(UPDATED) When Specifc Media bought MySpace for $30 million, they promised a summer launch press conference with creative partner Justin Timberlake to unveil plans to turn around the struggling social network. Summer has come and gone, and now comes word that any announcement during Madison Avenue's "Advertising Week" conference October 3-7.

MySpace is scheduled to host the opening night concert and party.

Change has been more "incremental" than planned, a source called the Wall Street Jornnal. Meanwhile, traffic continues to drop. The site attracted 33.1 million unique U.S. visitors in August, down 44% from a year ago, according to comScore.

Bruce Houghton on 09/19/2011 in Social Media | Permalink | Comments (4)

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4 Comments

it’s dead. take that money and invest it elsewhere.

shouldn’t it be specific media

Thanks Raoul. Post updated.

“a source called the Wall Street Journnal”
Maybe “called” wasn’t the verb you were looking for? And maybe you meant the “Wall Street Journal”?

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