Bob Baker On the Fan Engagement Triangle [VIDEO]

A few months ago, CD Baby president Brian Felsen interviewed me at the TAXI Road Rally. In this short segment we discuss old and new models of engaging with fans, along with my Fan Engagement Triangle framework.

What do you think of the Fan Engagement Triangle? In what ways do you or other artists effectively communicate with fans and encourage them to talk to each other?

Bob Baker is author of “Guerrilla Music Marketing Online,” Berkleemusic’s “Music Marketing 101” course, and many other books and resources for DIY artists, managers and music biz pros. You;ll find Bob’s free ezine, blog, podcast, video clips and articles @ TheBuzzFactor.com and MusicPromotionBlog.com.