32% Of Global Consumers Stream Music, Only 16.4M Pay [Infographic]
According to data from EMI's 25 country, 850,000 interview Global Consumer Insight research and reviewed by music industry analyst Mark Mulligan, 32% of global consumers are now using streaming music services. Just 16.4 million globally are willing to pay, but of those 20% say they buy more downloads since starting to stream music.
Mark Mulligan's full report can be downloaded free here.
via Midem.