Eventbrite Contributes To Positive Growth Of Vans Warped Tour Sales

Independent ticketing provider Eventbrite has made significant steps in solidifying their place in live music as of late, having recently completed partnerships with Disco Donnie and others. The San Francisco-based company has now facilitated ticketing and entry management for five stops of the 2012 Vans Warped Tour. These stops were the only ones available to ‘non-traditional’ ticketing providers, and organizers went with Eventbrite to handle each one. The company has shared stats showing that their self-service platform contributed to positive growth overall in Warped Tour’s ticket sales.

The Pomona, CA stop of the tour saw an 18% increase in ticket sales, while the Ventura, CA show saw an increase of 14% when compared to last year’s sales. The show in San Francisco was a complete sellout, with over 21,000 in attendance. In aggregate, Eventbrite has ticketed over 70,000 concerts, and issued nearly 5 million tickets to attendees of music shows.

While one of the upfront benefits of using Eventbrite are the social integrations for spreading the word, the ticketing platform also delivers real-time sales updates, tracking tools for marketing initiatives, and data capture.

“One of the reasons we’re so excited to be deepening our relationship with the Vans Warped Tour is because Kevin [founder of Warped Tour] and his team are so focused on the fan experience,” said Eventbrite CEO Kevin Hartz. “We’re also focused on putting the fans first—which includes eliminating lines, supporting paperless ticketing, and keeping fees low.”

Eventbrite's self-service ticketing platform is available to virtually anyone who wishes to create a ticketed event, with some using the service for advance fan and VIP ticketing. According to one study by the company, on average, when an attendee shares event information on Facebook it generates an additional $2.52 in ticket sales. 

Last year, events were created through Eventbrite in over 170 countries, and organizers have issued over 60 million tickets worldwide. Back in June, the company announced that they had issued tickets and registrations totaling $1 billion in cumulative sales.

—