Where Has The Music Loving Feeling Gone?
Technology has infiltrated many industries and we have seen the impact of it on the music industry. People have talked about fan engagement and the rise of mobile. However, with all these new technologies and web experiences, there can come a loss of a real connection between artist and fans. As a music fan, Corey Crossfield feels disconnected and unsatisfied even with all these tools for fans to connect to musicians. Check out Corey’s opinion on technology and how it has affected fan engagement on Music Think Tank. Do you agree or disagree?
“If applications or websites are supposed to be an extension of an artist enabling the fan to engage with them, where is the engagement?”
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This article doesn’t make any sense. “Where is the experience of going to an artist’s website and being enamored or engaged with some aspect of it in a fandom like way?” Engagement is an overrated word anyhow and the only true way artists have ever really engaged with fans is at live events. If your idea of engagement is listening to a cd and visiting websites simply because it stirs emotion though, you’re still living in the 90s pal.
>the real link between and artist and fan can get lost >among all of the new ways to get them to engage with >a product
For iPhone users and other gadget fans, music has become just an aside to utilize on their piece of equipment.
It seems Apple has extracted the cool from the artists and transplanted it into their devices.
That’s getting people to engage with a product.
But really, as a music lover, I don’t want to engage with a product but prefer some human interaction. Like playing a song to a friend. But in these days of overabundance of music players in circulation, everybody has got their own earplugs in and does not really want to listen to other people’s music and does not care what others listen to. Thanks to the shift in coolness which Apple introduced, the new gadget is what provokes the human interaction: but it is a binary one: “want” or “don’t care”. The message of the cool device is “buy me” whereas the message of a song is much more diverse. It has the benefit of being all the more moving, though, but creators of devices and apps probably could not care less.