Music Merch For Seasonal Gifts: Deluxe Editions, Random Gifting, Clothing & Downloads
Christmas is a particularly dramatic driver of gift giving and music merch that takes advantage of that massive wave is always a great thing to have. From deluxe editions put out by Soundgarden and Led Zeppelin to random impulse gifts like coasters with Instagram pics to 2PM's clothing with digital download codes, fans appreciate having choices. If you can't put something together this year, keep an eye open for creative ideas to use next time around.
Soundgarden and Led Zeppelin: Deluxe Editions
Two big acts put out Christmas gift bait. Soundgarden's presale for King Animal (see above thumbnail) included 5 lithographs in one of the deluxe bundles. Vinyl is also an option.
Led Zeppelin tops the rock offerings at Amazon with the Deluxe Edition of Celebration Day (shown below) featuring a variety of options for audio and video including vinyl.
Coastermatik: Random Gifting
There's a certain randomness to gift giving during big events that offering items such as coasters printed with Instagram photos becomes a surprisingly rational move. If you've got a following on Instagram then offering items with photos could be just the thing. Unfortunately Coastermatic seems focused on direct sales but there are many options for turning pictures into merch.
2PM: Clothing and Digital Downloads
Kpop group 2PM are combining clothing with digital music downloads using QR code via their web store not unlike R-Evolution Tees.
The combination of clothing and music downloads is a potentially strong offering both as gifts and as merch bundles for fans. In addition, digital download cards as a free holiday giveaway can be a nice way of gifting fans. Check back next week for a roundup of digital download card options.
Bonus: Send Christmas Cards to Hardcore Fans
DittoMusic suggests sending Christmas cards to a shortlist of superfans and key industry contacts. I'd suggest a more encompassing Seasons Greetings of some sort given the plethora of celebrations during that time of year. Happy New Years is also a safe bet and a nice thought.
More:
- Monetizing YouTube Content With Merchandise Annotations
- Kickstarter: Downloadable Album Tee Combines Shirts & Music For More Artist Revenue
Hypebot Senior Contributor Clyde Smith (Twitter/App.net) blogs about music crowdfunding at Crowdfunding For Musicians (@CrowdfundingM). To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.
Might be able to still score a copy of Music that Changes the World via http://SpecialLimitedEditionboxset.com