YouTube, Eventbrite Partner For Direct Concert Ticketing

YouTube and Eventbrite have partnered to expand direct concert ticketing on the video platform. Combined with its existing Ticketmaster partnership, YouTube now says it covers more than 70% of the US ticketing market.

Starting today, fans watching videos on YouTube Official Artist Channels will see Eventbrite listings for live music performances in the U.S. below each video. A  “Tickets” button enables purchase directly from Eventbrite. Big Potential Upside For Artists

With more than 1 billion monthly users, YouTube’s global audience is a major destination for music discovery. 26% of Millenials and 44% of teens say they already discover live music events on YouTube, according to Nielsen. 

So today's partnership should offer a boost to d.i.y. and independent artists and venues who use Eventbrite for ticketing. Live events continue to be a major source of revenue for artists, as much as 65% -85%.