SFX Domination Of EDM Accelerates With ID&T, Sensation, Mysteryland Purchase
SFX Entertainment is continuing it's promised roll-up of major EDM properties with the acquisition of ID&T, the Amsterdam based event producers of Sensation an indoor house music festival held in 20 countries each year and the Mysteryland festivals (60K in the Netherlands, 25K in Chile). The deal follows a previously announced joint venture to bring ID&T events to North America.
SFX agreed to acquire 75% of the company, which is valued at approximately $130 million. "This is a hugely significant and strategically important acquisition for SFX,” said Robert F.X. Sillerman, Chairman and CEO of SFX Entertainment. “With ID&T, SFX has an immediate global footprint in more than 20 markets worldwide."
Sillerman spearheaded the original roll-up of global concert promoters into what is now known as Live Nation. Last year he pledged to do the same for EDM. Companies in the growing SFX portfolio include: ID&T; Beatport, a top online destination for DJ's and dance music fans; Disco Donnie Presents, an international promoter of hundreds of dance music events; Life In Color, a national dance music tour; and Miami Marketing Group, the promoter of nightclub events, LIV at the Fontainebleau Miami Beach, Story and Arkadia.
