5 Ways To Promote Your Music Teaching Business
The music industry is difficult to break into for any entry level musican. A lot of musicians will pick up side gigs or offer lessons for extra money, but others choose to teach as a full time job. Whether you're in it to win it or in it for fun, promoting the fact that you have a musical skillset you're willing to offer to those around you is an attractive asset saught after by varying demographics. There is always digital promotion, but when you're starting at ground level, a little word of mouth goes a long way.
Staying connected in your community and actively participating in the music scene or helping to create one offers meaningful opportunities to connect with potential students and/or potential finders. Every time you make that connection, make extra effort to follow through. The power of referral in music education is key and can grow your teaching business exponentially if utilized to your advantage. Learn more about the best offline practices for building your teaching business with Martyn Croston on MusicThinkTank.com
"I’m not saying go and cold call 1000’s of residents in your town, but it might be worth contacting local music teachers in schools, band directors and ask if their students would like lessons. These people are well connected and once they pass you one student, you can quickly gain some referrals."
It’s true! Referrals account for probably 90% of my new students. Both sides immediately feel more comfortable and connected right from the start, because you each share the person who referred you. Trusted relationships are a powerful thing to have in common.