The Musician’s Guide To The Sales Funnel: 10 Steps to Selling Tons More Tickets, Music, and Merchandise
We've all been exasperatingly crunching numbers at the end of the month when you've worked tirelessly for little or no financial gain. What we haven't all done is assess where our money is going. Do you feel like your marketing efforts are falling short? You're certainly not alone. Strategy is the name of the game here – having a concise plan of action can make all the difference in the world as you work towards advancing your career.
Fostering connections with your fans and reaching out to listeners who may become new ones is key to expanding your reach. Take advantage of social media and the instant connectivity it offers, but never underestimate the power of a strong street team and good, old fashioned word of mouth. If you can't make a personal connection, do your best to collect information for follow up communications. One of the most important things you can do is follow up. Learn more about these tips and many others with Randy Young on MusicThinkTank.com!
"There’s more to being a musician than playing great music. You need to promote, you need to nurture fan relationships and you need to tour – because you need to eat. Being a successful independent artist means playing the long game. You need to commit to doing the daily grunt work of promoting, booking, selling, designing posters and merchandise and hopefully still have time for writing and recording your music. And then put this on repeat."
