BMG Partners With BroadbandTV For Windfall Online Music Video Initiative
Expanding from its strong base in publishing, BMG is starting to feel more like a label too. A new partnership with BroadbandTV is aimed at extending marketing reach to online video.
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BMG has struck a partnership with multi-platform media and technology company BroadbandTV that will see placement and promotional opportunities for BMG's artists.
The joint venture, branded Windfall, will leverage BBTV's video services including production, premium channel and fan uploaded content management, technology, distribution, and monetization, with BMG's music publishing, rights management, promotion and distribution for clients.
BBTV is one of the leading music players in the space, reaching billions of monthly views and its music network has grown by 62% in the last quarter, the company says. BBTV operates two of the largest music networks on YouTube: Opposition, the number one hip-hop music network in the world with major artists such as Logic, Father and Yung Simmie; and WIMSIC, the number one Electronic Dance Music (EDM) network backed by artists such as Major Lazer, Dillon Francis and Will Sparks.
“This deal is another shining example of our commitment in advancing the online video ecosystem, and is an exciting addition to our growing portfolio of services,” said Shahrzad Rafati, Founder & CEO, BroadbandTV. “The launch of Windfall supports our goal to more than double the size of our music network over the next 12 months. Not only does this partnership with BMG break new ground in expanding the relationship between artists and labels, it’s a big step forward in the music industry as a whole where online video has become such a massive strategic component to engage with fans. With Windfall, we’re not just creating music stars, but media stars.”
BMG CEO Hartwig Masuch said, “For many artists and music fans, music is now an audio-visual art-form. With online video emerging as a breeding ground for new talent, our partnership with BroadbandTV brings an innovative new offering to the market, creating an artist-friendly suite of online video services which we believe will be a game-changer."
