Watch The Weeknd, John Travolta’s New Apple Music Service Commercial Part 1 & 2

Just after it launched, Apple let it be known that aggressive promotion of its new streaming music service would begin last night with MTV's Video Music Awards. While it was not quite the blast of creative Apple marketing that many expected, they did debut 2 spots featuring The Weeknd and John Travolta as his limo driver that aired just as he stepped off the stage.