The Changing Role Of Social Media For Bands And Brands
Social media has, undeniably, been a game changer for musicians, but as the social media landscape continues to shift, so too does its role for artists and marketers and it is important for them to look beyond likes and follows at what kind of an impact their social media presence may really be having.
_______________________________________
In a recent write up for MusicThinkTank, Mark Knight spoke with three up and coming bands about the value of social media for them and their music, which social media platform they most prefer, the greatest myth regarding social media, and how a brand can most effectively support an artist or musician using social media.
"All the artists were quick to point out that online followers don’t always translate into real-life, active music fans. As Tamara Schlesinger from MALKA explained: 'Whether or not social media actually results in any sales of tickets to gigs and albums is another matter. To be honest, I am not sure whether it does a huge amount more than massaging your ego. But of course the larger the fan base, the easier it is to engage and to get real results.'"
