BandPage, Deezer Partner To Deliver Tour Dates, Fan Experiences
Deezer is on the cusp of an IPO that is targeted to add $340 million at a $1 billion valuation. Today the global music streamer announced a partnership with BandPage that will help musicians tap into new revenue opportunities and connect with fans.
BandPage has partnered with Paris based Deezer to deliver tour dates, photos and targeted offers to fans using the global music streamer. Deezer, is available in more than 180 countries and has 6 million total subscribers. BandPage is used by 500,000 musicians.
The new partnership will use BandPage to deliver:
Targeted Offers: Deezer will now be targeting specific offers like merchandise or VIP experiences and event listings to fans based on listening behavior. BandPage’s targeting tool analyzes large data sets to understand which fans would be interested in which offer.- Events: Deezer’s artist profiles will now feature listings of upcoming concerts and events powered by BandPage. Deezer will also have the ability to target upcoming relevant/local shows to artists' biggest fans based on listening behavior.
- Photos: Artists will be able to control and update their profile pictures on Deezer by updating their BandPage profile.
Robbie Williams is one of the first major artists to take advantage of the new partnership. “With a single campaign on Deezer we were able to reach over 100,000 of Robbie’s biggest fans in an incredibly targeted and relevant fashion," says Benjamin Wells, Digital Manager of RobbieWilliams.com at ie:music. “BandPage and Deezer’s partnership is proving to be a solution that helps our artists continue to grow their careers financially and connect deeper with their biggest fans in a natural way.”
Fans More Engaged On Streaming Than Social Nets
“Selling tickets and offers have become the main revenue drivers for musicians”, said J Sider, CEO and Founder of BandPage. “Streaming platforms have become the place fans are spending most of their time now with over one billion monthly active users across streaming services. This is not a social network where fans are browsing other types of content, they are all on Deezer with a focus around music."
BandPage has similar partnerships with Spotify, Rhapsody, iHeartRadio, Shazam, Google, VEVO, Live Nation, Xbox Music, LyricFind, Rdio and StubHub. Musicians can set up a BandPage Profile for free at www.BandPage.com.
