Why Fans Pay For Streaming Music And What Makes Them Convert From Free [STUDY]

[UPDATED] Some predict that 2016 is the year that streaming services like Spotify and Deezer will be forced to cut back on free music. Spotify argues that its free tier is how it hooks fans on streaming and then converts them to paid users. But a new study suggests that there are really a variety factors including exclusive features that motivate users to lay down their credit card.