Another Problem For Pandora? iHeartRadio Passes 80 Million Registered Users
iHeartRadio, iHeartMedia’s live streaming radio service, has passed 80 million registered users. iHeartRadio reached this milestones at a rate faster than Facebook or any other radio or digital music service including Pandora, having reached 70 million registered users just last summer.
The number of registered users do not account for the millions of listeners who tune in to iHeartRadio’s live radio stations, which does not require registration. iHeartRadio has also been downloaded more than 850 million times, has 80 million social media followers and is now available on more than 80 unique device platforms spanning in-home entertainment, wearables, gaming, mobile and auto.
Pandora has 250 million registered users and 78 million monthly active users.
Originally launched in 2011, iHeartRadio is a free all-in-one service that offers listeners instant access to thousands of live radio stations from across the country, custom stations from a catalog of more than 24 million songs and 830,000 artists, on-demand podcasts and its newest feature "My Favorites Radio" which combines all of a listener's favorite artists and thumbed up songs in one station just for them. In addition, last fall iHeartMedia introduced iHeartRadio Family, iHeartRadio's first multi-app brand extension: a standalone app designed specifically for families with kids ages 4-11.
“In just five years, we’ve seen continued powerful growth in our registered user base – a testament to the power of radio and listening,” said Darren Davis, President of iHeartRadio. “Our listeners have many new ways to enjoy our stations and programming, and we want to continue to deepen their listening experience and ensure we’re available everywhere they expect us to be."
Earlier this month at the 2016 Consumer Electronics Show in Las Vegas, iHeartRadio announced integrations on seven new platforms, including AppleTV, offering listeners the opportunity to now enjoy iHeartRadio on platforms spanning in-home entertainment, gaming, mobile and auto. In addition, iHeartRadio also announced the launch of iHeartRadio in Canada and a partnership with Universal Music Group that will bring virtual reality experiences to many iHeartRadio events.
