After several hugely successful Hypebot sponsored music and tech meetups in San Francisco and LA, we're taking on New York City. Details on how to register are below. And we're thinking about expanding the meetups to Nashville this fall. Please contact us, if you'd like to be involved there.
A Quick Disclaimer: I tend to steer clear of buzzwords. This is doubly true when the buzzword is mixed with a religious or cultural reference. So, for all you “Email Marketing Gurus”, “Lead Generation Wizards” or “Copywriting Ninjas”, it’s just a bit.. much.
I'm going to do something crazy and generally not advised on the internet: I'm going to try to make a nuanced argument that cannot be summarized just in the title alone. I fully expect that some will not read through the details, but please, just ignore them in the comments and try to focus on the full argument presented here.
Since Spotify launched in 2010 the music business has been in an existential crisis. Convinced that ad-supported unlimited free access to on-demand music would ultimately grow recorded music revenues the major labels opted into what may be their worst decision ever.
So far we haven't seen much that's all that different about Apple's new music service scheduled to launch next Tuesday, June 30th. One point of differentiation is Beats 1, the Zane Lowe led live online radio station. Yesterday, Apple began its marketing for Beats1, unveiling a massive Time Square billboard (pictured after the jump).
In the hustle and bustle of touring, you can easily forget to have some fun. After all, what's the fun of playing in a city you don't actually get to see? Here are some tips on getting the most out of touring in today's article on MusicThinkTank.com.
One by one yesterday, independent music trade groups and labels announced they would be signing revised contracts with Apple Music. It was a major victory for indies who had objected to Apple's plan not to pay royaltiesduring their free trial, but it quickly became clear that they would still not be paying the full rate.
[UPDATED] Apple Music has unveiled its first exclusive. Pharrell Williams, the singer, songwriter and producer who single handedly brought the world the mega-hit "Happy" will release "Freedom"exclusively on Apple Music on launch day, June 30th. Pharrell and Apple tweeted this preview video:
In a claim that, if proven, has far reaching implications, a group of American Idol winners including Carrie Underwood, Kelly Clarkson and the label 19 Recordings are suing Sony, saying that the music company's equity stake in Spotify sells them short.
How many followers does each social network have and what is their age breakdown? These key questions which, along with engagement, are key metrics that can help you decide where to spend your precious time and resources online. This chart will help:
At this point, the only way you don't know about Snapchat is if you've been literally living under a rock. Even the most off-the-grid among us know that Snapchat is mobile platform that allows users to share perishable photos and video with their friends and followers. Are you using Snapchat to reach your fans? If you aren't, you should be.
The money that artists make when music is played online is very slowly inching upward. That pace should accelerate when Apple launches, or will after it gets past a controversial 90 date free trial. Today, Beatport did their part to both set music free and making certain that artists are compensated.
If you're a musician, you've probably wondered how your career would have fared if this was another decade. Would you have sold more albums if you were a musician in the late '80s or early '90s? You know, when people actually bought music?
Being an indie musician means waging a constant war for survival. At the times of R.E.M., it was a real nightmare to self-produce and self-promote indie music, as artists didn't have such a powerful tool as the World Wide Web.
[UPDATED] What a difference a day and a tweet from Eddie Cue make. Overnight, more and more independent labels signed their contracts with Apple Music after several trade groups endorsed a revised deal.
Universal Music and several co-plaintiffs allege that music was being offered during flights without proper licensing agreements. Provider Global Eagle Entertainment countersued, but yesterday a judge sided with the music industry.
Eventually the current battle with Apple Music will be settled, and most artists and labels will sign on. When they do and Apple Music launches next week, it is a potential game changer, thanks to Apple's massive reach.
Even as Apple may be fighting with the indies, TIDAL is adding tens of thousands of tracks from two of the sector's bigger players. But TIDAL's CEO has just resigned after less than 3 months, signaling that the streamer's troubles are far from over.
A good start to protecting your name and brand is to authenticate and verify your social media profiles online. Some sites have to grace you with verification (Twitter, Instagram) while others you can put in a request (Facebook, Youtube). Have you verified your profile yet? Here's how.
As industry experts tout the benefits of live streaming, the medium is charging up interest and success for many artists. Musicians are now spending hours not just in front of the crowd, but also in front of a camera, broadcasting to the internet.
Recork the champagne and put your pen back in the drawer. When Apple exec Eddie Cue reversed course, promising Taylor Swift and the world that "artists will be paid" during its free 90 day trials, the indie music community rejoiced. But the reality of what Apple Music will pay is likely far less than expected.
Increasingly mainstream music organizations are placing relatively small bets on music-related technology startups. Doppler Labs is not the first foray into music tech for investors Live Nation, Universal Music Group or William Morris.