There’s no arguing about the importance of social media in expanding and maintaining a fanbase. It's common knowledge that all of the mainstay platforms – Twitter, Facebook, and Instagram – are crucial tools, albeit each with its own particular uses.
T-Mobile has doubled the number of music streaming services in its Music Freedom plan. AccuRadio, Black Planet, Grooveshark, Radio Paradise, Rdio and Songza join iHeartRadio, iTunesRadio, Pandora, Rhapsody, Samsung Milk, Slacker and Spotify in the mobile carriers unlimited data music streaming package. Google Play Music will be added in the coming months.
Rockbot today announced that the company has closed an additional round of financing. The round is led by Detroit Venture Partners and includes top global music group Universal, Susa Ventures, XG Ventures, Susa Ventures, and an AngelList syndicate led by Sundeep Ahuja. Previous investors include Google Ventures and Accelerator Ventures.
Vine's an interesting phenomenon. The 6 second limit on video length seems to inspire creative acts that may not translate into longer formats but it does create a proxy for measuring first glance marketability. While the early wave of musicians getting the most attention on Vine were already well known elsewhere, a growing number appear to be building real followings on Vine. But whether or not Vine will ultimately be more than a place where major labels discover or stage discoveries remains to be seen.
Brian Felsen, former President of CD Baby and its associated publishing service Book Baby, is now officially President of AdRev. Described as the "world’s largest YouTube music administration service," AdRev has "grown from humble beginnings as a Content ID admin and digital media licensing service to a multi-channel network generating over THREE BILLION monthly views." Though Felsen led many digital initiatives at CD Baby, he's now firmly in the digital age at AdRev.
Many independent musicians dream of playing their favorite late night TV shows, landing interviews in iconic magazines, and receiving top-score record reviews on the most notorious music websites. Sure, these are great press aspirations, but obsessing over and chasing after big-name media rather than adopting a comprehensive plan across various types of outlets can actually undermine your career goals. For the majority of early-stage music artists, regional and niche publications are equally, if not more, essential than the majors when it comes to positioning oneself for long term sustainability in an increasingly competitive market.
Today Eventbrite released a research report on music festivals in the U.S. Working with Mashwork, they analyzed online conversation to identify the "25 Most Buzzed About Music Festivals" and what the fans were talking about at the time. Many of the social media conversations occur before and after the events and a surprising number involve people not at the events. Clearly a lot to consider if you're interested in the relationship between social media and real world events as well as the growing music festival scene.
Partience is a virtue... and it is absolutley necessary when efficiently releasing your newest music. As eager as we all know you are for people to finally hear the music you've been working on for days, months, or even years, you must be sure to take the time to get the most mileage with your material. A successful album release requires planning - and a lot of it. If you're releasing albums as soon as they hit your front porch now would be a good time to do your homework.
One year ago Spotify launched Connect, which allows Premium users to play tracks through their speakers controlled wirelessly from the Spotify mobile apps. Today, the music streamer announced the addition of Bose, Panasonic and Gramofon to the platform. Also added is multi room playback allowing multiple users to listen to the same or different tunes across multiple speakers.
When it comes to social media, content is king and should be thought of as a highly valuable asset. Creating content takes time and effort, and you want to get as much out of it as possible. For bands and artists, there is often a lot more content created in what you are doing already – songs, music videos, live recordings, photos (both promo and live), merchandise, blog posts, and so much more – but using all of this to its fullest potential can be tricky.
Ratings for a shock free MTV Video Music Awards fell sharply on Sunday. According to Nielsen surveys, the awards telecast was down 18% to 8.3 million viewer. Simulcasts on MTV, MTV2, VH1, and Logo TV along with all repeats delivered as total 13.7 million.
Indie subscription services of all kinds are doing quite well these days. In music we're seeing everything from Drip.FM's digital subscriptions to Turntable Kitchen's combination of meal fixings and vinyl in a box. Marc Hogan recently took a look at vinyl subscription clubs for Wondering Sound. He shows that, though some have folded, a wide range of such clubs are finding unique niches and variations on the theme of subscription vinyl.
JoyTunes creates apps that allow people to teach themselves to play music but they've also become a favorite of many teachers who encourage their students to use the apps to support practicing. Their apps generate revenue through paid accounts and in-app purchases. Recently JoyTunes completed a $5 million Series A round and, in what sounds partly like a leap of faith, are now giving registered teachers and their students free access to Piano Maestro. CEO and Co-founder Yuval Kaminka says it's a move to partner with teachers and grow the larger digital music learning pie.
Aparently the bond between celebirty and fan does not extend to the olfactory receptors. Cosmetics giant Elizabeth Arden reported their largest quarterly loss and laid the lion's share of the blame for said losses at Taylor Swift and Justin Bieber's feet.
The company lost $155.9 million in the three months ended June 30 while sales dropped by 28.4 per cent to $191.7 million for the quarter, losses in part driven by what the company says are declining sales in celebrity fragrances.
If you’re not a studied designer, the thought of commissioning an album cover may be a little overwhelming (especially considering how strongly we've emphasized its importance!). Nobody freak out, though. Simply by reading this, you’ve already shown some enterprising spirit – and that’s just the kind of moxie you’ll need to realize your cover art dreams.
"Sources" fell flat on this one. It was widely rumored, though Variety is generally credited with first, that Google was buying Twitch Interactive and it would be somehow connected to their YouTube empire. Instead Amazon yesterday announced an agreement to acquire Twitch. The video network, which features people playing video games, has a huge audience and a great deal of content that has raised issues around music licensing. Twitch has addressed some of those issue but much remains to be sorted out. In addition, Twitter recently added concert live streaming.
Australian based music streamer Songl, which formerly launched just last year, has shut down. Songl was a joint venture between Sony Music, Universal Music and investors Southern Cross Austereo (SCA). Australia has proven to be a particularly tough market for music streamers to crack with Deezer exiting downunder earlier this year.
The music industry is difficult to break into for any entry level musican. A lot of musicians will pick up side gigs or offer lessons for extra money, but others choose to teach as a full time job. Whether you're in it to win it or in it for fun, promoting the fact that you have a musical skillset you're willing to offer to those around you is an attractive asset saught after by varying demographics. There is always digital promotion, but when you're starting at ground level, a little word of mouth goes a long way.
Music based find-a-friend and dating app Tastebuds.fm has acquired competitor Moosify. Both apps facilitate introductions based on musical taste. Terms of the deal were not disclosed. It's apparently a user and tech based acquisition with about 100,000 users being transitioned frrom Moosify to Tastebuds in the the coming days.
Windows Phone 8 and 8.1 users are finally getting something that Android and iOS phone customers have had for a very long time - free music streaming from Spotify. Updated for Windows Phone users today, Spotify’s free mobile lets users shuffle play playlists as well as artists streams. Differentiating the app from Pandora, the launch announcement reads:
A series of new hires and job listings for McDonald's Global Digital Team are catching attention as business writers and competitors consider their plans to create an ecommerce platform and offer music as a reward to loyal customers. While most positions are based at McDonald's Oak Brook, Illinois headquarters, the opening for a Product Director, Music and Entertainment may be based in the new San Francisco office McDonald's opened to build stronger ties with the tech community.
ReverbNation has closed its Reverb Store offering merch-on-demand. Apparently use by musicians was limited and ReverbNation will now be offering musicians a discount on merch in bulk orders through MerchOutfitters.com. Though this can't clearly be described as a trend, the ability to sell merch through a variety of outlets, from Spotify to live shows enhanced with mobile apps, may be supporting a shift away from the limits of print-on-demand to custom short runs even for artists with relatively limited merch needs.
Eight years ago, OK Go showed us that with one camera, four treadmills, and a whole lot of creativity you can use YouTube to get a hit record. The band has since built a brand out of interesting videos including the newly released, ‘The Writing’s on the Wall’
“Weird Al” Yankovic recently rode a week’s worth of YouTube videos to a number one album ranking—the first of his three-decade career. These two artist take very different approaches to creating their respective music videos, but their success proves that YouTube is more powerful than ever.
In the digital age, in the age of social media, in an age where the music business model has virtually disappeared, the silos between eras and genres no longer exist. Commercial and non-commercial is the new paradigm. In a brief moment of inspiration I coined a new term, No Pop.
MTV used the recent shooting in Freguson, MO to encourage a larger discussion on racial tolerance during last night's Video Music Awards. The network ran two related commercials before and during the VMAs as part of its "Look Different" public service campaign.
Austin-based promoters C3 Presents, the company behind the Lollapalooza and Austin City Limits festivals, suffered a major data breach last week. The breach appears to have occured following the physical theft of one of C3's internal servers in June and that the server appeared to be targeted by the thieves for its physical value rather than the value of the data it contained.