Apple Music Scores Ed Sheeran Documentary Exclusive [VIDEO]

Apple Music will be the exclusive home for a new official Ed Sheeran documentary. It's a big win that should draw new subscribers to Apple Music, as the battle for exclusive content among streamers clearly shifts from music to video. 

"Songwriter: Ed Sheeran" is billed as "an intimate and personal look into the writing process" of one of the world’s biggest artists. Filmed by Murray Cummings, ‘Songwriter’ details the creation of Sheeran’s third studio album ‘÷’ and insight into his life through never-before-seen home videos.

Debuting on August 28, viewers can "witness his creativity firsthand, from the very first chord to the finishing touch – the sounds become the songs."

The official trailer: