Musical.ly Kills Live.ly Standalone Streaming App

Musical.ly is merging live streaming app Live.ly into its main service. Musical.ly launched Live.ly just two years ago, but it will soon be pulled from the Apple App Store and Google Play.

The move is likely designed to simplify the user experience and boost traffic on the main Musical.ly site. 

Last week, Facebook also launched a rival lip sync feature in direct competition with Musical.ly.  Users can now choose the Facebook Lip Sync Live option when starting a live video. After selecting a song from the song list, users can also add a description and customize the video with masks or a background. 

Musical.ly and Live.ly were acquired by to Chinese media giant Bytedance late last year in a deal was worth $800 million.