Email Marketing Best Practices For Musicians

Fanbridge General Manager Scott Englund joins Michael Brandvold and Jay Gilbert on this week's Music Biz Weekly podcast to discuss email marketing. Topics include  why you need a email list even now with the popularity of social networks. 

Also discussed are:

• Why you shouldn’t be sending out email blasts using your Gmail account
• How does FanBridge differ from other services such as Mailchimp and Constant Contact
• What are some best practices for building your emails
• Why you need to understand your open rates and click through rates