Grammy Awards 2018 Ratings Tumble
The 2018 Grammy Awards delivered a 5.9 rating among adults 18-49 with 19.81 million total viewers. That’s down 24% in both adults 18-49 and overall viewers vs. last year. It’s the lowest 18-49 rating the Grammys have ever recorded and the least watched edition since 2009.
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The Grammys are increasingly irrelevant in these modern times, where so many of their choices for both nominations, and winners, seem out of touch with much of the public. They are increasingly ‘safe’ choices and rarely touch on any artists doing anything extraordinary.
B.O.R.I.N.G.