We have a plethora of tips for independent and DIY artists this week, as we offer advice on incorporating playlists into your social media strategy, how to construct a killer press kit, why it might be that your music isn’t selling, and much, much more.
Music Think Tank Weekly Recap: Keep It Together • Following Your Favorite Bands • Make Your Website Better • More
On MusicThinkTank this week, we had articles on keeping it together while performing, how to successfully spend the summer following your favorite artists, some easy fixes for getting your website to the next level, and more.
A busy week by any definition, the music industry was no exception, with Universal Music potentially up for sale, Spotify’s loss widening in spite of a revenue spike, Pandora and SiriusXM once again eyeing an acquisition, and more!
This week, the most popular articles from Hypebot looked at the ousting of L.A. Reid from Epic Records, Trumps thoughts on the issue, a look at how you can avoid picking a terrible name for your band, and more.
Gogi from Gupta Media visits the Music Biz Weekly Podcast to talk about smartURL 2.0. You'll get the lowdown on the new Pivot smartURL and how it quickly builds a music landing page for you. Gogi also shares info on Events smartURL for marketing live shows.
Facebook's CFO David Wehner announced the company would be boosting its production of longer-form video content, as the social media platforms looks ahead to where the future of social video, advertising, and user engagement is headed.
When it comes to marketing and promotional strategies, artists tend to focus on how they can get their music on other people's playlists. This article looks at approaching it from the other end, with artists themselves acting the curator.
Music shapes our identities and changes our lives. It brings back our memories and stirs up our emotions. My Song Stories asks music professionals and indie artists questions about the songs in their libraries. Today, Sarah Maria Elvira, who is currently heading up EMPIRE in Europe, shares the artists and songs that have impacted her life and career.
FRI. BRIEF: Patreon To Pay Out $150M In 2017 • Kelly Clarkson At Music Biz • PWR BTTM Denies Charges • More
Music Business News From Around The Web
Patreon is not for every artist, but it has proven to be an invaluable tool for some.
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Spotify’s operating loss rose to between $350 million to $450 million last year, up from $205 million in 2015. That’s despite a 50% increase in revenues to $3.1 billion, sources tell respected investment site The Information. The numbers call into question Spotify's ability to be a profitable company going forward.
One of the fastest, easiest, and most effective ways to present yourself as an artist, and will quickly tell any organization or booking agency whether or not you're worth the investment, and not having one can cause you to miss out on great.
Spotify's Troy Carter at Music Biz: On streaming, "the best songs win...(but) the value chain is broken"
[UPDATED] Speaking at the Music Biz 2017 conference in Nashville on Wednesday, Spotify's director of artists relations and former Lady Gaga manager Troy Carter offered high but unvarnished praise for his employer and the power of streaming to transform music discovery, artist marketing and the entire music industry.
While many artists may feel as though their music is worth buying (and they may be right) there are a number of reasons why it might just not be selling. Here Loren Israel looks at twenty different potential reasons.
The mood at Music Biz 2017 in Nashville this week was almost ebullient. After a multi-year downturn, things are finally looking up, really up. And the diverse attendees - ranging from labels large and small to artists and managers to streamers and tech, all sense that a new and perhaps bigger music business is emerging.
Although Amazon's 'Prime Live Events' have been critiqued for being an 'iTunes Festival for old people', the small-scale gigs by these heritage acts actually represents some clever strategy on the part of Amazon, as it looks to mix of the live/streaming game in a crowded industry.
Music shapes our identities and changes our lives. It brings back our memories and stirs up our emotions. My Song Stories asks music professionals and indie artists questions about the songs in their libraries. Today, Rhian Jones, a freelance music business journalist, shares the artists and songs that have impacted her life and career.
While the ways in which you can "make it" in the music industry have certainly changed, it still requires a concerted effort to stand out from a sea of other talented artists. This piece looks at how you as an artist can work to develop your brand online brand and reach out to fans.
Today at the Music Biz Convention, I'll be interviewing Richard Burgess, the CEO if the American Association Of Independent Music (A2IM) at 3:45 PM in Room 206 of Convention Center attached to the Renaissance Nashville.
As a musician, having a website is pretty much par for the course at this point, but building one that actually works well, and engages fans while helping to sell your music is essential. Here we look at three easy fixes for making sure your website is helping not hurting you.
In a one sentence blog post, SoundCloud announced that an integration with Google's smart speaker Google Home was launching soon. The integration appears to be for all SoundCloud services, not just SoundCloud Go premium.
During yesterday's Music Biz conference, Spotify's Troy Carter shared that Spotify was becoming an "anticipatory" service, delivering the right music at the right moment. Carter's prescience was likely driven by Spotify's acquisition of music machine learning startup Niland, announced this morning.
THU. BRIEF: Pandora, SiriusXM Sales Talks Accelerate • Troy Carter @ Music Biz • Techstars Music Demo Day • More
Music Business News From Around The Web
I'm impressed how every corner of the music industry comes together at the Music Biz conference.
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Facebook has certainly risen to become one of the most effective channels through which to promote an event and boost ticket sales, but you may not be doing everything you can to reach and engage with those fans most likely to attend your event.
[UPDATED] It's easy to become numb to the constant stream of real and fake news emanating from Washington, DC. But one issue requires constant vigilance and strong action from every corner of the music and tech industries: net neutrality.
In this article Bas Grasmayer examines three different promotional campaigns by musicians which employ gamification as way to both further engage and better monetize their fanbases, plus the emerging technology which allows such campaigns to work.
As more artists come forward to condemn YouTube's business practices, the video giant has taken to defending its content ID system, although the accuracy and honesty of its defense is questionable says Chris Castle.