Spotify Adds QR-Like Codes: A New Music Sharing & Engagement Tool For Artists, Marketers
Spotify has officially added QR-like codes for quick song, album and playlist sharing. Available in-app, Spotify Codes can also be printed on a flyers, posters or billboards. Hypebot first reported the rollout of this new feature on Friday and opportunities it creates for musicians and music marketers working to boost activity on the music streamer.
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Here's today's full Spotify Code announcement along with instructions on how they work:
Spotify is introducing a brand new way to share and discover music.
"Today, we are introducing Spotify Codes, a brand new way for users to share any track, artist, album, or playlist available on Spotify, as easily as taking a picture.
Scan a code on your friend’s phone to follow his or her party playlist, share your Spotify profile on your social channels, or take a screenshot and import a code posted by your favourite artist to hear their latest single. You can also scan a Spotify Code printed on a flyer, poster or even a billboard.
To access Spotify Codes, simply tap on the “…” context menu and you will see a Spotify Code appended to the bottom of the artwork. By tapping on the Code-enhanced artwork you can also save it to your Camera Roll for easy and quick social sharing.
To scan a Spotify Code, simply click on the new camera icon located to the right of the Search bar, scan the artwork, and be directed immediately to that piece of content.
But Spotify Codes are not just great for sharing new music with friends and loved ones, they also present an innovative and exciting new way for artists, labels and brands to instantly engage with fans through Spotify. We’re excited to see the creative ways in which they are used.
Spotify Codes are currently being rolled out to all users on both Android and iOS globally."
