Pandora Names Questlove Strategic Advisor, First Artist Ambassador

Questlove is getting creative with Pandora. Change happens slowly at the music streamer, particularly when its comes to its consumer offering. But teaming with the Roots drummer may hint at a new Pandora as it preps the launch of its own Spotify and Apple Music competitor as early as next month.

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Pandora has announced a multifaceted partnership with Questlove.

The Roots drummer and musical director of "The Tonight Show Starring Jimmy Fallon" has been named a Strategic Advisor for Pandora and its first Artist Ambassador. In this role, he will provide strategic advice and support for artist initiatives and music product strategy.

A weekly 3 hour show, Questlove Supreme, will also be curated and produced by the four-time Grammy winner. It's described as a ride through the global musical landscape featuring adventurous music selections, compelling conversations and revealing interviews with music lovers from the entertainment industry and beyond."

"create a healthy and vibrant industry for artists and fans"

"I see in Pandora both a deep respect for the craft of music and a commitment to the musicians that make it their living. When Tim introduced me to the Music Genome Project, and explained its origin and how he and his team developed it, I was blown away. Pandora is a company born of a musician's experience, and I'm very excited to join them in their mission to create a healthy and vibrant industry for artists and fans alike," says Questlove.

"Questlove is one of the most talented and influential artists of our time,” said Tim Westergren, founder and CEO of Pandora. “His near encyclopedic knowledge of the theory and history of music and his abiding passion for supporting artists of all kinds is a perfect match for our missio