How To Get More Fans Through Social Media
While social media can still be a great tool for gaining new fans, the playing field is much more crowded than it once was, and raising awareness and capturing new fans requires that artists take certain specific steps and carefully target their marketing.
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In this recent piece of DIY advice from MusicThinkTank, Jon Ostrow details the specific steps an artist should follow in order to raise awareness of their music and capture fan interest.
"One negative about social media is the lack of ownership. You don’t own your Facebook Fan Page, Twitter profile, or your YouTube / SoundCloud account, so you don’t own the fans on those pages.
Once you’ve developed your strategy to reach new fans, you’ll need to focus on making sure they stick around so you can continue to build relationships and strengthen the loyalty of these fans."
