Official: 11 Million Are Trying Apple Music For Free

So far, Apple Music is not the game changer that the music industry had hoped for. According to official Apple stats, 11 million users have signed up for a free Apple Music trial. 2 million of those are trying out its multi-user family plan.

5 weeks after launch, 9 million have signed up for a 90 free trial of Apple Music's $9.99 subscription service. Another 2 million are trying out its $14.99 family plan. "We're thrilled with the numbers so far," Eddy Cue, Apple's SVP of Internet Software and Services, told USA Today.

That means that about 10% of Apple iTunes users have signed on for the free test despite a major media blitz.

The real stat to watch is how many 90 free day trials convert to paying customers.