It's shaping up to be the year the music industry put a premium on exclusive content. Jay Z is counting on them to build TIDAL; and now comes word that Apple is planning a similar strategy. Or will a patchwork of exclusives just leave fans confused and disappointed?
Apple has been in talks with Taylor Swift, Florence and the Machine and dozen other major groups about providing exclusive tracks for a planned June launch of the company's first ever streaming music service, according to a new Bloomberg report.
Despite rumors of a $7.99 monthly price, Apple's new music service will reportedly be priced at $9.99 per month with a $14.99 family tier.
Enough To Win?
So far, the rumor mill is revealing no real game changers. So while, Apple has huge advantages in customer base, an integrated ecosystem and brand equity; Spotify, Deezer and several others still have first mover advantage, and the place that most millennials go for music is free.