Prerelease Power: 26% Of All Album Release Clicks Happen Before It Drops [INFOGRAPHIC]
(UPDATED) The team at GeoRiot analyzed clicks on new albums (where, when, and how they are happening) and interviewed industry insiders about the results. Some highlights:- 26% of all new album click through happen before the album even drops.
- Only 19% of shoppers click during the 24 hours of release.
- Facebook is 4x more likely to refer traffic than Twitter pre-release.
The infographic:
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