If winning the battle for streaming music supremacy is about partnerships, Spotify scored a major victory today. MTV,VH1,and CMT today announced a significant marketing deal that makes Spotify the preferred streaming music service across all the MTV/VH1/CMT music sites and apps. Collectively they deliver 60 million monthly unique visitors who can now play Spotify-powered full tracks and playlists there.
Additionally, MTV/VH1/CMT will program curated Spotify playlists for some of its popular franchises including MTV’s “Teen Wolf,” VH1’s “Love and Hip Hop,” CMT’s “Party Down South,” the “MTV Video Music Awards,” the Grammy Award winning “Unplugged,” Palladia’s coverage of “Hangout Music Festival” and more from their archives. About 150 playlists are available at launch.
“Spotify offers a killer music streaming service, our brands offer distinctive voices, unique content and the stories behind the music and altogether, it makes for a mighty potent combination for fans,” said Van Toffler, President and CEO of Viacom’s Music Group.