UPDATE: We heard from Team Spoon overnight. Yesterday was release day and many indie stores are already sold out of the unique vinyl promotion. Typical was this tweet from Nashville's legendary Grimeys.
The Story: Britt Daniels of Spoon came up with an indie-oriented vinyl-centric response to the digital tracks offered as a form of "instant gratification" to those pre-ordering online at big outlets. His solution is to gift those who pre-order Spoon's upcoming release, "They Want My Soul," at select indie record stores with a 10" vinyl record including a single off the album when they preorder. While they're obviously ways to do indie digital gratification, this is a catchy idea and the folks at Record Store Day concurred and helped connect the band with interested shops.